FAQ’s
Frequently Asked Questions
1. What can I expect from Indie App Santa featuring (number of downloads, visibility)?
Many factors can influence the performance of your feature, including the appeal of the discount, app quality, and the time of year. For a free lifetime deal, you can typically expect between 5,000 and 15,000 downloads. The most successful features have achieved over 50,000 downloads!
2. What are the most performing week days?
It doesn’t make much of a difference — since we started promoting apps in our calendar, we haven’t observed any noticeable variation in performance between weekdays.
3. How much does a feature cost?
Here are the current prices
- December 2024 : $300/day
- January 2025 : $300/day
- Other months : $250/day
4. What does a feature include?
Promotion in Indie App Santa includes:
- A post on Twitter
- A post on Instagram
- Other months : $250/day
5. How long does the promotion last?
We will begin posting your feature on our social media pages at 7:00 AM PST. If multiple apps are featured, posts will be made at 30-minute intervals.
Push notifications go out at 7:00am on the date of the feature in the user’s timezone.
For 24-hour global coverage, your deal should be live from 4:00 AM PST the day BEFORE your feature date to 3:59 AM PST the day AFTER your feature date.
6. How can I set up a price change?
You have two options:
- Schedule a price change in App Store Connect. (For instructions > Schedule price changes > Manage app pricing)
- Switch offerings using RevenueCat. (For more details: Paywall orchestration with Offerings | In-App Subscriptions Made Easy)
These videos also touches on this:
Indie App Santa Overview:
https://youtu.be/3hIUDuL75ro
How to set up lifetime free:
https://youtu.be/MGrTVNU6JOI