Many independent app developers launch their products with high hopes, but gaining traction in crowded app stores often proves challenging. Recent 2025 data shows iOS users spending approximately 4.2 hours per day using mobile applications, up 5% year over year, demonstrating the increasing importance of apps in everyday life. This article examines real-world cases where […]
Many app developers want to know how to increase their app’s visibility quickly on the App Store or Google Play. Short bursts of promotional activity can move an app up the rankings, but the mechanisms behind this process are not always obvious. A one-day promotion on Indie App Santa creates a specific environment that can […]
Finding the right promotion platform for your app is a common question among indie developers. Each platform takes a different approach to pricing and promotion, so understanding the basics can help you decide which fits your needs. Some platforms focus on curated features, while others offer self-service listings or rely on editorial approval. Pricing models […]
Understanding how much it costs to get your app featured is an important step for any developer planning a promotion. Many platforms use confusing fee structures or require long-term commitments, making it hard to estimate your return. Indie App Santa uses a clear, flat-fee model so developers know exactly what they will pay. The cost […]
Finding the right place to promote a mobile app can be confusing. Many platforms claim to help apps reach new users, but not all of them work the same way or target the same audience. Some are designed for local services, others for business software, and a few are tailored specifically for mobile apps. This […]